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Sales force compensation : ウィキペディア英語版 | Sales force compensation
“The incentive plan needs to align the salesperson’s activities with the firm’s objectives.”〔Zoltners, A.; Sinha, P.; and G. Zoltners (2001). ''The Complete Guide to Accelerating Sales Force Performance.'' New York: AMACON. 〕 Toward that end, an effective plan may be based on the past (growth), the present (comparison with others), or the future (percentage of goal achieved).〔Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). ''Marketing Metrics: The Definitive Guide to Measuring Marketing Performance.'' Upper Saddle River, New Jersey: Pearson Education, Inc. ISBN 0-13-705829-2. The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and constructs of classes of measures that appear in ''Marketing Metrics'' as part of its ongoing (Common Language in Marketing Project ). 〕 ==Purpose== The purpose of the sales force compensation metric is to determine the mix of salary, bonus, and commission that will maximize sales generated by the sales force. When designing a compensation plan for a sales force, managers face four key considerations: level of pay, mix between salary and incentive, measures of performance, and performance-payout relationships. The level of pay, or compensation, is the amount that a company plans to pay a salesperson over the course of a year. This can be viewed as a range, because its total will vary with bonuses or commissions.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Sales force compensation」の詳細全文を読む
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